Must Read: 3 Web 2.0 Tools EVERY Sales Force Should Activate

James Burnes, an Indianapolis web and social media guru, just blogged a few highlights from high latest new media seminar.  You’ve GOT to read it and follow his advice.
CLICK HERE

Entercom: The Local Expert

Advertising Age
November 17, 2008
Click here to see full story.

Entercom radio now represented by Katz

In the wake of INTEREP’s dissolution, KATZ RADIO GROUP has picked up representation of CBS RADIO and ENTERCOM COMMUNICATIONS. These agreements with were made possible by the approval of the U.S. Bankruptcy Court for the Southern District of NEW YORK of a separate agreement between KATZ and the trustee overseeing Interep’s bankruptcy estate.
“We’re delighted to [...]

Want to buy a rug? Turkish Merchants & The Art of Persuasive Sales.

Here’s a great story I landed on tonight while reading some blogs I track.  It’s courtesy of Mitchell Weisburgh of Academic Business Advisors.Here’s the direct link if you would like to visit his blog directly.
What I Learned Buying a Rug in Turkey
I had no intention of buying a rug on our trip to Turkey in [...]

Why should you buy ads on streaming radio or websites?

Scarborough has just released a new “Understanding the Digital Savvy Consumer” report, available for download here.
According to the study, Digital Savvy Consumers (DSC) are:

56% more likely than average consumers to own or lease a luxury vehicle;

175% more likely to have spent $500 or more on men’s or women’s business clothing during the past year; [...]

Guest Column: The 3 Degrees-Off-Center Theory of Promotions by Paige Nienaber

My thanks to promo genius (my words, not his) Paige Nienaber for offering to write a column for my oft-neglected blog. Paige is the absolute BEST at radio marketing and promotions. And, he can be yours for a modest fee, through Clifton Radio’s C.P.R. (radio’s first-ever promotional consultancy). You can reach [...]

If it’s too loud, you’re too wired!

There has been one under-reported, yet very important, finding in the “Internet & Multimedia 2008 Study” conducted by Arbitron and Edison Media Research — the number of workers listening to broadcast radio via streaming instead of traditional receivers is dramatically on the rise!
In fact, the percentage of terrestrial radio listeners who tuned-in via the Internet [...]

Focus Focus Focus

Any political junkie like me knows Senator Hillary Rodham-Clinton kept her presidential aspirations alive with yesterday’s win in the Pennsylvania Democratic Primary. And, as a Republican, I don’t have a dog in that hunt. However, I think a bigger story has gone unreported today — Hillary’s fundraising.
Yesterday, news reports had the Clinton campaign [...]