Case Study: Kanye West

The biggest highlight from tonight’s 2009 Video Music Awards on MTV definitely belongs to Kanye West.  Even if you didn’t watch the show, you’ve likely heard people talking about it.  Taylor Swift was awarded Best Female Video for her song “You Belong With Me.”  As she was starting her acceptance speech, Kanye crashed the stage [...]

Must Read: 3 Web 2.0 Tools EVERY Sales Force Should Activate

James Burnes, an Indianapolis web and social media guru, just blogged a few highlights from high latest new media seminar.  You’ve GOT to read it and follow his advice.
CLICK HERE

PPM Panlists Tell All (Coleman Insights, 9/08)

Radio influences online behavior.

Audio4Cast.com says radio plays a major role influencing behavior of online consumers.  A survey of 1,000 “digital influencers” by MS&L and IPSOS found traditional media like radio played a “vital role in igniting the process that leads influencers to share information online.”
84% said they go online to learn more after hearing something on the radio.
The [...]

How Obama used digital media and social networking to win the election.

Mediasauce, and Indianapolis-based digital strategies company, presented a great conference last week on the topic.  Now, they have posted a four part video recap.  It’s obviously not as extensive as the live presentation; but, still worth viewing.
Click here.

Radio Works – Case Study

Inside Radio (11/25/08) reports Hersey president David West crediting radio as the catalyst for increased sales for Kit Kat (+7%) and Twizzlers (+9%).  Both used radio in late Fall. Walmart has also become one of radio’s biggest advertisers this year. And, both Hershey & Walmart have outperformed their peers during this recent economic crisis. Radio [...]

Want to actually be moved by a commercial?

Here’s a great example of creative, inspiring, even emotional advertising for a product never mentioned by name.  It proves great writing and production, even in commercials, can still be good content.  It’s worth the time spent to craft both your message and medium in today’s marketing world.  I bet this becomes a viral smash with [...]

Entercom: The Local Expert

Advertising Age
November 17, 2008
Click here to see full story.