Facebook Displays Percent of Users Who Like Pages Who Have Seen Specific Posts

Facebook continues to quietly add and tweak features behind the scenes, without fanfare or announcements. The latest example is the addition of a percentage link to posts on brand pages, which enables page administrators to see what percentage of the users who like the page have seen the post….

See on www.targetmarketingmag.com

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The Game Mechanics of Customer Loyalty

By definition, loyalty is expressed when a consumer chooses your product/service when other options are mostly equal. It’s a form of incremental affection whose balance can be easily disturbed. A new way of thinking about loyalty is in the framework of gamification. After all, if loyalty is about driving incremental user action in a crowded environment, gamification is able to do that and deliver viral user growth, improved satisfaction, and revenue. Here are five ways to develop loyalty, based on some of the principles of gamification.

See on mashable.com

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What You Got For 38 Bucks, or Facebook’s Impact On Our Lives …

Following the Facebook IPO launch on Friday, Experian Hitwise has provided an updated post based on US data showing the impact Facebook has online with its growth over the years. (US market only)

Here are 15 stats as of the May 18th IPO:

• Facebook.com received 9% of all US Internet visits in April 2012
• Facebook.com received more than 1.6 billion visits a week and averaged more than 229 million US visits a day for the year-to-date
• 1 in every 5 page views in the US occurred on Facebook.com

Read more: http://www.mediapost.com/publications/article/175129/what-you-got-for-38-bucks.html#reply#ixzz1vXI2XHWv

See on www.mediapost.com

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Finding the Best Time to Post to Social Networks

Managing social media for your business can be a tricky endeavor. Which pictures should you share on Facebook? What industry news should you tweet about on Twitter? What topic should you blog about on Tumblr?

And on top of knowing what to publish on which social network, another big question business owners struggle with is the best time to post. Publishing your content at peak times can help you reach the most people on those networks.

Turns out the best time depends which social network you’re posting to, according to popular URL shortening service bitly. It tracks metrics on bitly links that are shared across networks. In particular, bitly has examined how the day and time something is posted affects how “viral” it might eventually become.

But each social network has its own “culture,” bitly says, and users exhibit distinct behavior patterns. Here’s a rundown of bitly’s findings on the best times to post to Facebook, Twitter and Tumblr:

See on www.entrepreneur.com

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‘American Idol’ vs. ‘The Voice’: A Social-TV Scorecard (Ad Age)

It’s a bit of an overstatement to say that Fox‘s “American Idol” and NBC’s “The Voice” are locked in a head-to-head battle. While NBC clearly aimed to ding Fox’s franchise by scheduling the second season of “The Voice” to run in the same part of the year as “Idol,” the shows air on different days of the week and have differing rhythms (not to mention very different direct competition on other networks).

That said, it’s impossible to resist comparing how the shows are performing against each other, so to speak. The Hollywood Reporter‘s Shirley Halperin did that recently and concluded that “Idol” has the clear ratings edge: “Even with a ratings slump, most networks would kill for the show’s numbers,” she wrote. (Her whole piece is worth reading because she really digs into the numbers — examining, for instance, what happens when you factor out the freakishly huge post-Super Bowl ratings of the Season 2 premiere of “The Voice”).

But which show has its viewers more engaged? For a social-TV perspective on the “Idol” vs. “Voice” matchup, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm. Scroll down below the infographic for some context.

See on adage.com

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TV Incentive Social Media Programs Gain Ground

A story yesterday in MediaPost Media Daily News reinforces something I have strongly advocated at radio for more than a dozen years …

“TV incentive social media programs seem to be gaining ground.”

In revealing some results of its social TV rewards app, ACTV8.me — which has deals with Fox Broadcasting (for “New Girl“), Mark Burnett Productions, Oxygen TV, Virgin Produced — says early data shows heavy usage and rewards for viewers with “digital currency.”  Though it didn’t offer specifics concerning programs or networks, the company says early data shows users of the app are interacting an average of 10 times per episode and accepting over two offers per episode.

Read more

See on www.mediapost.com