OK Go Triumphs With Chevy-Sponsored Music Video

The band OK Go has been among the smartest (and funniest) creators of viral media since its band-on-a-treadmill music video for “Here It Goes Again” exploded in 2006. Yesterday it expanded its incomparable viral-video oeuvre (and legend) with “Needing/Getting,” excerpts of which appeared in a Super Bowl ad for Chevy Sonic — because the video co-stars the car.
Via adage.com

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