Subway sponsors mobile game to attract Super Bowl viewers

Why should your listeners download your station’s app?  What purpose does it serve?

Case in point:  Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.   The PrePlay app awards points to fans who predict the outcome of each play as they watch football games on television. The Subway brand is incorporated throughout the app.

Via www.mobilemarketer.com

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