February 1, 2012
Brands have been intensely focusing on racking up the “likes” on their Facebook page through various marketing tactics such as offering incentives, investing in Facebook ads, and more. According to a recent Ehrenberg-Bass study, now you can add this stat: Only 1% of Facebook fans engage with brands. So how do you overcome these obstacles and increase brand engagement? Focus not just on your fans, but on your fanatics (AKA your Brand Advocates) to share your content with their friends.
Via blog.zuberance.com
Related articles
- With social media is reach more important than engagement? (adigaskell.org)
- Facebook ‘Likes,’ what are they good for? (vator.tv)
- Only 1% of Facebook Page users engage with brands (zdnet.com)
- Why Fans Break-Up with Brands on Facebook (boom360.com)
- Money can’t buy you love, but can buy you ‘Likes’ on Facebook! (marketing.yell.com)
- Study: Only 1% Of Facebook Fans Engage With Brands On Facebook (marketingland.com)
- Only 1% Of A Brand’s Facebook Fans Actually Engage With It Online (businessinsider.com)
- Facebook Fans: From Like to Really Like (beststuff.com)
- Report: Facebook Fans Have Little Brand Interaction (coated.com)
- Orbit Facebook Contest Driven by Fan Brand Engagement [CONVO] (whizbangpowwow.com)
Well put, I’ve heard the same thing from prominent Social Media Marketers as well. I wonder if they’ll listen though? Likes are fine, but they do not generate the kind of interest the Brands are looking for.
I agree. But I believe it is also important to engage your critics! See why:
http://bit.ly/xMrA7V